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  "PageContent": "<h3>IAB</h3> ALM 2026 <h3>IAB</h3> Annual Leadership Meeting: Last Chance to Register! Advertising Revenue Artificial Intelligence +2 CTV Measurement 2026 Outlook: A Snapshot of U.S. Ad Spend, Opportunities, and Strategies for Growth The As-Is Measurement Landscape in the Creator Economy Creators are no longer experimental. They drive discovery, trust, commerce, and culture at scale. However, while investment in creator advertising is accelerating faster than any other media channel, the industry still lacks the measurement standards, currencies, and financial rigor necessary to fully integrate creators into enterprise media strategies. The As-Is Measurement Landscape in the Creator &hellip; Continued Creator Economy +2 Measurement Privacy Brand Safety Modernizing MMM, Attribution, & Incrementality with AI The <h3>IAB</h3> State of Data 2026 report examines how marketers and agencies are navigating a measurement ecosystem that is fundamentally broken, shaped by privacy changes, fragmented proprietary platforms, and inconsistent cross-channel approaches that limit the ability to connect media exposure to business outcomes. Based on buy-side research, the study explores how AI can play a &hellip; Continued Measurement +1 Artificial Intelligence Brand Safety <h3>IAB</h3> Launches Authorized Assessor Program in Connection with <h3>IAB</h3> Diligence Platform and FTI Consulting New York, NY – January 21, 2026 – The Interactive Advertising Bureau (<h3>IAB</h3>) today announced the <h3>IAB</h3> Authorized Assessor Program, a new initiative that provides standardized and streamlined diligence services for <h3>IAB</h3> members. The initiative is launching with the Technology segment of FTI Consulting, Inc. (NYSE: FCN) as the first authorized assessor, licensed to conduct &hellip; Continued Legal Affairs +1 Privacy Brand Safety AI Transparency and Disclosure Framework <h3>IAB</h3> has released its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure in advertising that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible AI use. The Framework introduces a risk-based, materiality-driven approach that avoids blanket labeling. Disclosure is required only when AI materially affects authenticity, identity, &hellip; Continued Artificial Intelligence Brand Safety Digital Fundamentals for Retailers and Merchants Commerce media is an emerging practice where retailers and other companies utilize their physical assets, digital properties, first-party data, and connection to the shopper journey to create integrated media opportunities. Retail media is a core pillar under the commerce media umbrella and is the principal driver of revenue growth, brand partnerships, and customer experiences at leading retailers. As &hellip; Continued Professional Development +1 Measurement Brand Safety A Viable Framework for Maturing In-Store Media Measurement In-store media is rapidly advancing—QR-enabled screens, digital endcaps, smart displays, in-store audio, and other addressable formats are reshaping the shopper experience. But one thing hasn’t kept pace: measurement. Plus, adoption has been slow due to operational complexity, inconsistent standards, and a lack of comparability across networks. That’s why we developed A Viable Framework for Maturing &hellip; Continued Measurement +1 Retail Media Brand Safety AI Personalization at Scale Workshop This workshop teaches marketing professionals, agency leads, and creative operations teams how to move AI personalization from isolated pilots to scalable production through <h3>IAB</h3>&#8217;s Briefing-Building-Benchmarking framework as outlined in the <h3>IAB</h3> AI Personalization Playbook. Through a hands-on breakout exercise, attendees will practice building differentiated workflows for each risk tier, understand how to bridge gaps through &hellip; Continued Artificial Intelligence +1 Professional Development Brand Safety The AI Ad Gap Widens Consumer Skepticism Persists as AI Advertising Expands—But Disclosure Can Close the Gap Brands are using AI more often in the ad creation process, but for the second year in a row new research from <h3>IAB</h3> finds that Gen Z and Millennial consumers feel less positive about AI-generated advertising than ad executives think they do. The &hellip; Continued Artificial Intelligence +1 Research Brand Safety Upcoming at <h3>IAB</h3> 2026 <h3>IAB</h3> Annual Leadership Meeting: Last Chance to Register! Feb 1, 2026 Digital Fundamentals for Retailers and Merchants Feb 11, 2026 AI Personalization at Scale Workshop Feb 25, 2026 From Influence to Impact: The State of Measurement in Creator Marketing Mar 11, 2026 Save the Date! 2026 <h3>IAB</h3> NewFronts Mar 23, 2026 2026 Public Policy and Legal Summit | March 31, 2026 Mar 31, 2026 Save the Date! 2026 <h3>IAB</h3> Connected Commerce Summit Apr 14, 2026 Conferences and Webinars Industry leading events Project Rearc Harmonize privacy &#038; personalization Public Policy CCPA, GDPR, and more Tech Lab Nonprofit R&#038;D consortium Direct Brand Economy Latest news and insights What is <h3>IAB</h3>? Conferences and Webinars Industry leading events Project Rearc Harmonize privacy &#038; personalization Public Policy CCPA, GDPR, and more Tech Lab Nonprofit R&#038;D consortium Direct Brand Economy Latest news and insights Our Mission The Interactive Advertising Bureau (<h3>IAB</h3>) empowers the media and marketing industries to thrive in the digital economy. Our 700+ members are leaders in digital advertising &amp; media, and include: Get the latest from<h3>IAB</h3> in your inbox Be the first to know. Sign up to receive news about the <h3>IAB</h3> programs, standards, events, classes, and more! Sign up now Getting Involved Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at <h3>IAB</h3>. Committees & Councils <h3>IAB</h3> helps drive the industry forward through the efforts of committees and councils in various industry segments. Centers of Excellence Our Centers of Excellence, fully staffed and independently funded units within <h3>IAB</h3>, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry. Tech Lab <h3>IAB</h3> Technology Laboratory (<h3>IAB</h3> Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies. Conferences and Webinars <h3>IAB</h3> delivers industry-leading conferences and webinars that empower digital marketers with cutting-edge insights, trends, and strategies to stay ahead in an ever-evolving landscape. Why Learn with <h3>IAB</h3> We train media professionals and certify their knowledge for employers and business partners. 26,000+ professionals at 5,000 companies have participated in <h3>IAB</h3> professional development programs since 2012. Training CoursesIn-depth crash courses designed to deepen you and your team’s knowledge of digital media CertificationsCertification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the <h3>IAB</h3> for select Certifications. Group TrainingsCustomized group trainings designed to meet your team’s unique education needs or train your clients and partners. Questions about <h3>IAB</h3>? Contact Us Contact Us From the Knowledge Center Topic Popular topics A - D E - H I - L M - P Q - T U - Z Addressability Advertising Revenue Artificial Intelligence Audio Brand Disruption Brand Safety Consumers Creator Economy CTV Digital Video Education Gaming <h3>IAB</h3> ALM <h3>IAB</h3> Member Only <h3>IAB</h3> State of Data Reports Legal Affairs Measurement News Privacy Professional Development Public Policy Public Policy Newsletter Research Retail Media Subscriber Only Tech Lab Terms &amp; Conditions The Rise of Retail Media Networks Video On Demand Type Statements & Press Blog Posts Standards & Guidelines Reports & Studies Videos Video Galleries Search for: You searched for: Load More",
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