Website Technology Profiler

{
  "PageContent": "Featured Check out a featured article Featured Featured Featured Recent Articles FeaturedEileen SmithMarch 29, 2024Users would go to that site and you could noticeably see the delay as everything took time to load, and … John HughesMarch 28, 2024An essential component of any e-commerce business is performance analysis. Knowing which metrics to track can help you identify weak … FeaturedJohn HughesMarch 27, 2024If you’re using Instagram to grow your brand, you may be aware that the platform only lets you display one … FeaturedJohn HughesMarch 25, 2024Artificial Intelligence (AI) is everywhere these days. A lot of companies are using it to optimize their operations and boost … FeaturedJohn HughesMarch 21, 2024If you’ve tried using ChatGPT, you know it can help you solve problems, come up with ideas, and even perform … FeaturedJohn HughesMarch 18, 2024With the advancement of AI technology, many industries have witnessed major transformations. And while there are plenty of advantages to … John HughesMarch 11, 2024Not every blog post you publish will have the same level of success. Some articles may far outshine the rest. … FeaturedJohn HughesMarch 6, 2024Calls to Action (CTAs) are among the most important elements on any website. Blogs, online stores, portfolios, you name it. … FeaturedEileen SmithMarch 4, 2024If you are a good digital marketer, you don’t target Google. You target users. Carmen Domínguez is Head of Organic … FeaturedJohn HughesFebruary 27, 2024In the past, we’ve talked about how to create a loyalty program for your online store. However, that’s just the … FeaturedJohn HughesFebruary 22, 2024Shifting to a subscription-based e-commerce business can help you improve customer retention and drive sales. Nonetheless, depending on your consumers … FeaturedEileen SmithFebruary 20, 2024We’ve always built our business over how can we build as many long-term customers as possible and continue to build … FeaturedJohn HughesFebruary 13, 2024Artificial Intelligence (AI) has become very popular in recent years. In fact, the number of global AI tool users is … FeaturedEileen SmithFebruary 8, 2024Having a website is one thing but making it intentional and having a purpose is another. Ben McIntyre is the … FeaturedEileen SmithFebruary 6, 2024Registration is open for WP Engine’s annual developer conference, DE{CODE} 2024, which is returning for its fifth straight year with … FeaturedJohn HughesFebruary 6, 2024Voice search is changing the way we look for information online. By understanding how it works, you can implement it … FeaturedEileen SmithFebruary 1, 2024Rather than being a company that says, yes, we do these things, there’s a way for us to be able … John HughesJanuary 29, 2024You may have heard about ‘sustainable e-commerce’, and wondered whether it’s a meaningless buzzword or has any substance to it. … Eileen SmithJanuary 25, 2024A website is really the only asset that a client has total ownership over. Tim Barnett is the CEO and … John HughesJanuary 22, 2024Instagram is simultaneously one of the most popular social media platforms in the world, the best place to share pictures … Eileen SmithJanuary 18, 2024It’s the words and the language and the tone of voice and the brand personality that comes alive through the … John HughesJanuary 16, 2024Leveraging a chatbot for your business can enhance the user experience and improve customer service. That’s because they can automate … Eileen SmithJanuary 9, 2024The web is still the only platform that a brand can have total design control over and tell their story … John HughesJanuary 2, 2024It can be difficult (and time consuming) to create engaging email campaigns that convert. Fortunately, you can use AI tools … John HughesDecember 20, 2023Marketing your WooCommerce store and attracting customers can be challenging. Fortunately, a loyalty program can help you engage customers, encourage … John HughesDecember 15, 2023With the holiday season approaching, it can be smart to inject some festive spirit into your website. This can get … Andrew WigginsDecember 13, 2023The following is a guest post from AirTank, a full-service design, development and marketing consultancy. At this point, you’ve heard … Eileen SmithDecember 11, 2023Making sure that you’re engaging quality suppliers in the SEO space is paramount. George Photios is the Co-Founder and Director … John HughesDecember 5, 2023A poorly planned social commerce strategy is unlikely to attract customers or boost engagement. However, if you’re aware of common … John HughesNovember 30, 2023If you own or collect rare items that you’d like to sell, auctioning them off online is a great way … John HughesNovember 27, 2023The e-commerce checkout experience can be a deal breaker for many consumers, with various issues resulting in shopping cart abandonment. … John HughesNovember 21, 2023If you run an e-commerce site, a WordPress Instagram feed can freshen up your content, reach new audiences, and build … Eileen SmithNovember 16, 2023What’s your story? What’s the why behind why you even started your business? Irwin Hau is Director at Chromatix, an … John HughesNovember 14, 2023Search Engine Optimization (SEO) is one of the easiest ways to drive more traffic to your web pages. However, many … Eileen SmithNovember 9, 2023The beauty of the web is fragmented, and the website will just be one of those fragmentations of the wider … John HughesNovember 6, 2023Pricing your products can be a little tricky. If your prices are too high, you can scare off customers, but … John HughesOctober 30, 2023The number of e-commerce losses due to online payment fraud has grown rapidly in recent years. Without the proper defenses, … Tony DoOctober 25, 2023Tony Do is a Marketing Manager, Digital Marketer, and SEO Strategist for HubSpot. He is a graduate from University of … John HughesOctober 24, 2023Are you looking to build more meaningful connections with customers to increase sales? One of the easiest ways to show … Eileen SmithOctober 19, 2023Last year, consumers spent more than $9 billion dollars online on Black Friday. E-commerce spending in general has climbed steadily since … John HughesOctober 16, 2023Email marketing is one of the most powerful ways to market your e-commerce business. However, it can be hard to … John HughesOctober 10, 2023It can be hard to know when and how often to email your subscribers. If you do it too often, … John HughesOctober 2, 2023Having poorly optimized product pages will likely attract less attention, discourage sales, and ultimately hurt your bottom line. Fortunately, there … John HughesSeptember 25, 2023A chatbot can add plenty of value to your online business. Among other things, it enables you to provide instant … Eileen SmithSeptember 20, 2023Imagine a social media world without X (formerly known as Twitter and how everyone will always refer to it). That’s … John HughesSeptember 18, 2023When you’re choosing an e-commerce solution, there’s a lot on the line. You’ll want to be sure the platform enables … John HughesSeptember 5, 2023If you’re managing multiple related WordPress sites individually, you probably already know it takes a lot of time. Whether you’re … John HughesAugust 28, 2023Starting a blog can be an effective way to gain more visibility, generate leads, and establish yourself as an authority … John HughesAugust 21, 2023There’s a healthy debate around the idea of using Artificial Intelligence (AI) in different fields. However, there’s some controversy when … John HughesAugust 14, 2023AI content generators aim to speed up the content creation process. However, you might not fully understand the limitations of … John HughesAugust 8, 2023Content creators have embraced the rise of artificial intelligence (AI). This is probably because programs like ChatGPT offer speed, efficiency, … John HughesAugust 1, 2023There’s more to artificial intelligence (AI) than ChatGPT. It’s all around you, from search engines to individualized product recommendations. And, … FeaturedEileen SmithJuly 27, 2023These days it’s obvious that the more we leverage artifical intelligence (AI) technology, like ChatGPT, the smarter and seemingly more … John HughesJuly 24, 2023There’s a lot of debate around AI content generators. However, as far as Google is concerned, AI-generated content isn’t necessarily … KanopiJuly 19, 2023The following is a guest post from Kanopi Studios, a women-run and values-driven agency which designs, builds, and supports websites … John HughesJuly 18, 2023You can use ChatGPT to help with a number of tasks, but the model has significant limitations. And while the … John HughesJuly 13, 2023Contact forms are an essential but frequently overlooked aspect of website design. These forms can bridge the gap between your … John HughesJune 27, 2023Pop-ups are often seen as annoying and intrusive, and they can drive people away from your site. Incorporating them into … Eileen SmithJune 22, 2023A lot of things that have been standard over the past 20 years in this field are going to be … John HughesJune 21, 2023AI content creators offer an appealing way to speed up content creation, but are they a good fit for your … John HughesJune 13, 2023With the continued growth of Artificial Intelligence (AI) technology, there are tons of new AI WordPress plugins that claim to … John HughesJune 8, 2023Almost everyone’s talking about Artificial Intelligence (AI) lately. As a marketer, you might be wondering if you can use advanced … John HughesJune 6, 2023Sending newsletters can be an effective way to stay in touch with your customers. Plus, if you do it right, … Eileen SmithJune 1, 2023They grow up so fast… Happy Anniversary to WordPress! Your favorite content management system (and ours) is now 20 years … John HughesMay 30, 2023Whether your customers want to buy groceries or a luxury watch, shopping online can help them save time and money. … John HughesMay 22, 2023Showing a “thank you” message after a user completes a purchase is customary in e-commerce stores. However, not every business … John HughesMay 15, 2023A menu that’s difficult to navigate can lead to a poor user experience and a drop in sales. By using … FeaturedEileen SmithMay 10, 2023What’s the best way to write an article about AI and ChatGPT that will grab your readers’ attention? And why … John HughesMay 5, 2023Affiliate marketing is a popular business venture, so it can be difficult to make your products stand out. Fortunately, there … John HughesMay 1, 2023Contact forms provide a quick and easy way for customers to get in touch with you. For instance, they might … John HughesApril 25, 2023A customer onboarding website is a great way to build meaningful customer relationships and improve retention rates. However, you might … Tony DoApril 19, 2023As a busy marketer, do you feel like your work is never done? You run marketing campaigns across multiple channels, … John HughesApril 17, 2023Content Delivery Networks (CDNs) are the backbone of most of the popular web services we use today. Many of the … John HughesApril 10, 2023A quality e-commerce web host can provide fast speeds, air-tight security, and tons of useful addons. But if you don’t … John HughesApril 6, 2023For any e-commerce business, it’s important to find an affordable, secure payment gateway that integrates with your site. However, there … John HughesApril 3, 2023Choosing the right business niche can make all the difference between success and failure. A niche is a market that … John HughesMarch 27, 2023Monetizing your website is a great way to generate income from your content. However, some monetization strategies like direct advertisements … John HughesMarch 23, 2023Being employed vs self-employed offers unique perks and drawbacks, and vice versa. So, it can be difficult to choose between … John HughesMarch 21, 2023Coming up with a great business idea is exciting. Still, you might need an office, equipment, a prototype, or other … John HughesMarch 16, 2023The world of sales can be intimidating. You may constantly feel under pressure to beat your targets. However, soft selling … Eileen SmithMarch 14, 2023Now in its fourth year, WP Engine’s DE{CODE} developer conference is set to kick off next week, and this year’s … John HughesMarch 7, 2023Search Engine Optimization (SEO) is essential if you want to get organic traffic to your website. The problem is, there’s … John HughesFebruary 27, 2023Slow loading times can result in a low conversion rate. They could also have a negative impact on your search … Eileen SmithFebruary 23, 2023When you’re trying to give shoppers a native-like experience in a browser, you want that performance there and you want … John HughesFebruary 21, 2023If you have a large e-commerce site with many products, it can be difficult for customers to keep track of … John HughesFebruary 16, 2023An e-commerce website is an ideal solution for selling products and services online. However, with many factors to consider, you … FeaturedValentina IzzoFebruary 14, 2023E-commerce has swept the world and become a crucial aspect of the modern economy. As more consumers turn to online … John HughesFebruary 9, 2023Most online stores are open to the public. Anyone can buy from them and the same products are available to … Eileen SmithFebruary 6, 2023There’s a lot of attention on NFTs and cryptocurrencies but I wish there would be more impetus on what could … John HughesJanuary 31, 2023Whether you run an e-commerce store or promote your physical business online, you’ll need an easy way to communicate with … Eileen SmithJanuary 27, 2023If you don’t put your business priority first but you put the user priority first, the business will win almost … John HughesJanuary 23, 2023Increasing sales in your online store can take time and effort. If you’re not implementing strategies that incentivize your buyers, … Eileen SmithJanuary 19, 2023Different renditions of your website and your brand, and trying to be subtle about it without bombarding them; that’s where … John HughesJanuary 17, 2023If you run a small business, fees can quickly add up. Although you’ll want to run marketing campaigns and optimize … Eileen SmithJanuary 11, 2023WordPress has matured and the offerings within the WordPress ecosystem have matured to the extent that now enterprise organizations’ IT … John HughesJanuary 9, 2023If you run an e-commerce site, you might spend a lot of time marketing your business on social media. If … John HughesJanuary 5, 2023Providing multiple payment methods in your online store ensures that you can cater to a wide variety of customers. However, … John HughesDecember 28, 2022As a business owner, you probably compete with other companies that sell to your target customer. However, partnering with another … Eileen SmithDecember 20, 2022Having the kind of ubiquitous development languages that you can just leverage is a huge benefit. Adam Davey is the … John HughesDecember 14, 2022Slow-loading pages can harm your e-commerce website’s search engine rankings and increase bounce rates. Large or heavy images can cause … Eileen SmithDecember 12, 2022Technologies to me are like fashion. There’s always a new one and they have a life cycle and then the … Inna ZeygerDecember 8, 2022Once a distant sci-fi concept, the metaverse is now a reality for your business. While it continues to make headlines, … John HughesDecember 5, 2022Moving your small business online can be the key to increasing brand awareness and driving more conversions. However, you may … FeaturedBritney WellsDecember 1, 2022You’ve been marketing your products to consumers in foreign countries, and it’s working. They’re visiting your website and maybe even … Eileen SmithNovember 30, 2022You have to take your user on this incredible journey without making it obvious. Abhii Dabas is the CEO of … John HughesNovember 28, 2022If you run an online store, it can be stressful not knowing how much revenue you’ll have at the end … Eileen SmithNovember 22, 2022If you can get that formula right today, you are going to have an outsized impact. Thomas Sanchez is the … Eileen SmithNovember 16, 2022It doesn’t really matter whether the end user is coming in to get that information; it needs to be one … John HughesNovember 15, 2022Having a streamlined shipping solution for your e-commerce business is crucial for its success. If you don’t have a game … John HughesNovember 9, 2022Starting an affiliate program is a great way to boost conversions and brand reach. However, it’s often difficult to take … Eileen SmithNovember 7, 2022We always get people asking us, I’ve seen somebody else on this platform or that platform, should we be there? … John HughesOctober 31, 2022It might be tempting to gloss over your refund and return policy. However, this is one of the most crucial … John HughesOctober 27, 2022Launching an e-commerce website can be exciting, especially if you’re passionate about what you’re selling. Still, your site likely has … Eileen SmithOctober 24, 2022It takes one mistake to undo a lot of good so it’s important to plan and execute your personalization really … John HughesOctober 21, 2022If you run an e-commerce site, you might already consider your customers’ privacy and security a top priority. However, keeping … FeaturedJohn HughesOctober 18, 2022If you’re planning to launch an online store, one of the most important decisions you’ll have to make is choosing … Eileen SmithOctober 14, 2022The way Web3 and WordPress will grow together is, in a way, how the whole ecosystem will grow together. Erik … Mikel BruceOctober 11, 2022Your website can serve a variety of purposes—from education to marketing to sales—and it can feel daunting to balance it … John HughesOctober 10, 2022A lengthy checkout process can be frustrating for customers and may increase cart abandonment. Luckily, with one-click checkout, you’re able … Eileen SmithOctober 4, 2022A lot needs to be done about really slimming down websites and slimming down content to make them ultra specific … FeaturedEileen SmithSeptember 30, 2022Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a … John HughesSeptember 26, 2022Affiliate marketing is a flexible and profitable way to earn a living. However, knowing how to amplify your content and … John HughesSeptember 19, 2022If you’re thinking of starting an online store, you’re probably wondering how much money you can expect to make. Unfortunately, … Eileen SmithSeptember 16, 2022I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a … John HughesSeptember 12, 2022Are you looking to increase your average order sales? Getting customers to spend more in your store can be challenging. … Eileen SmithSeptember 7, 2022Site down. Two of the most dreaded words in the entire digital marketing lexicon. When your e-commerce website crashes—or experiences … John HughesSeptember 6, 2022There’s no shortage of marketing tactics you can implement to attract new visitors to your website. However, it can be … Elise JonesSeptember 2, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … Eileen SmithAugust 31, 2022This is a guest post from Weglot, a WordPress translation plugin that turns any e-commerce website into a multilingual one. … John HughesAugust 29, 2022You may be eager to jump right into things with your new e-commerce store by partnering with the first wholesale … Elise JonesAugust 24, 2022In 2021, U.S. adults spent over 13 hours per day on media. In fact, an estimated 80 million Americans are weekly podcast … John HughesAugust 22, 2022TikTok has a reputation for being a hyper young media channel. Therefore, you might be finding it hard to come … Eileen SmithAugust 19, 2022Who are we trying to meet and where do we meet them? It’s more than, we only meet our customers … John HughesAugust 15, 2022It’s important to offer customer support on your e-commerce site. However, with so many options available, it can be difficult … Eileen SmithAugust 11, 2022This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A … John HughesAugust 8, 2022If you own an e-commerce store, you’ve probably made a lot of effort to acquire customers. This is why it … Elise JonesAugust 5, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … John HughesAugust 3, 2022When you’re running an e-commerce business, finding ways to boost traffic and engage with your customers can be challenging. Fortunately, … Eileen SmithAugust 1, 2022What’s black and white and read all over? That would be texts. And yet SMS marketing has been relegated to … John HughesJuly 29, 2022To run a successful e-commerce business, you must ensure that your products and services consistently meet your customers’ needs. However, … John HughesJuly 25, 2022Although raising your prices is often necessary, it’s unlikely to make you popular with customers. It could even lead to … Eileen SmithJuly 20, 2022Humans need to access the emotional parts of their brain in order to make decisions. Overreliance on facts is a … John HughesJuly 18, 2022Few things are more frustrating to customers than searching through endless product lists for what they want. It costs them … Elise JonesJuly 14, 2022When putting together a Search Engine Optimization (SEO) strategy, it is important to consider several factors like keywords, on-page v. … John HughesJuly 11, 2022Starting an e-commerce website is not an easy task. While it may seem simple, there’s plenty for you to consider. … Elise JonesJuly 7, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … John HughesJuly 5, 2022Affiliate marketing is an effective and low-cost strategy that can help you increase your conversions. However, starting an affiliate program … John HughesJune 28, 2022Are you hoping to level up your digital advertising campaign? Trendjacking can be a great way to engage new visitors … FeaturedEileen SmithJune 24, 2022For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve … John HughesJune 20, 2022As an e-commerce website owner, it can be difficult to answer visitor inquiries while performing other administrative tasks. Fortunately, Artificial … Elise JonesJune 16, 2022In 2021, U.S. adults spent over 13 hours per day on media. An estimated 80 million Americans are weekly podcast … Eileen SmithJune 14, 2022As you create a brand for yourself that’s known and you create those opportunities, inevitably it gives you a platform … John HughesJune 10, 2022Social media can be a minefield to navigate. You might think you’re doing everything right, yet fail to see the … John HughesJune 6, 2022If you own an online store, you’re probably concerned about marketing and customer retention. Even with quality products and competitive … Elise JonesJune 3, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … Elise JonesJune 1, 2022Curious minds lead to creativity and innovation. Both are the hallmarks of great leadership and entrepreneurs. The guests of our … John HughesMay 31, 2022How can you encourage customers to buy more from your e-commerce store? A tiered pricing structure is a great way … Eileen SmithMay 25, 2022Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used … John HughesMay 23, 2022Introducing a new product into a crowded e-commerce marketplace can be difficult. It may feel like you’ll never be heard … Elise JonesMay 17, 2022When you search for a topic or subject on Google, you are presented with several types of results on a … John HughesMay 16, 2022With the many ways you can make money online today—such as affiliate marketing, e-commerce and content marketing—you might wonder if … Eileen SmithMay 12, 2022All you really have to do, in large part, is to pay attention online because people tell you what they … Chris BroganMay 9, 2022The original article has been updated. The loved/hated/but never ignored tech billionaire Elon Musk has completely upended the social media … John HughesMay 9, 2022If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you … Elise JonesMay 5, 2022If you say that this needs to happen in society, what are you doing inside your own four walls? Sandy … John HughesMay 2, 2022When you own an online business, leveraging segmentation can help you market to your customers more effectively. However, creating this … Eileen SmithApril 27, 2022The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an … Elise JonesApril 26, 2022Who are we as strategizers? Who are we as role players? We get to play around with our own identity … John HughesApril 25, 2022The introduction of cryptocurrency has taken the world by storm. If you’re not already accepting this digital currency on your … Elise JonesApril 21, 2022The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the … John HughesApril 18, 2022According to the Baynard Institute, almost 70% of consumers will browse e-commerce websites, add products to their shopping carts, and … Eileen SmithApril 14, 2022The core issue of sending your customer out to a third-party payment experience is that you’re also bleeding out all … Eileen SmithApril 12, 2022Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers alike interested in … John HughesApril 11, 2022Video can increase conversion rates by up to 80%, making it an essential tool in digital marketing. However, many people … Elise JonesApril 7, 2022As everyone today is well aware, content is king. The right content can help you meet your marketing and business … John HughesApril 5, 2022Getting positive customer reviews is a significant part of e-commerce success. Unfortunately, it can be difficult to get happy consumers … Jessica KohleyApril 4, 2022Boosting engagement and conversions on your blog can have huge benefits for your marketing in terms of increasing organic traffic, … Elise JonesMarch 31, 2022Everyone knows what it feels like to interact with a great website. The ease to find what you need and … Eileen SmithMarch 30, 2022Registration is now open for WP Engine DE{CODE}2022, a free all-virtual event geared towards developers and digital marketers interested in … John HughesMarch 29, 2022Customers are doing their shopping on mobile devices more than ever before, so it’s smart to ensure that your e-commerce … John HughesMarch 28, 2022Customers are the backbone of your business, so any negative reviews can spell doom for your brand. However, providing high-quality … Eileen SmithMarch 25, 2022Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking … John HughesMarch 14, 2022As more businesses race into the online sector, staying ahead of digital marketing and e-commerce trends is a must. Implementing … Eileen SmithMarch 9, 2022The day you launch your website is the first day of your project. Anne Stefanyk is Founder and CEO of … John HughesMarch 7, 2022Are you looking for a new way to extend your brand’s reach? Twitter Spaces can give you access to a … Elise JonesMarch 3, 2022Every page on your website needs to have a distinct purpose with the goal of attracting, keeping, and ultimately converting … John HughesFebruary 28, 2022With global e-commerce sales predicted to hit $7.4 trillion by 2025, the boom in online spending shows no signs of … Elise JonesFebruary 25, 2022The pandemic has upended how nonprofits interact with their communities. Communication shifted online. Fundraising shifted online. And in some cases, … Eileen SmithFebruary 24, 2022During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges … John HughesFebruary 22, 2022The majority of Americans do not trust advertisements, but nine out of 10 people believe in word of mouth endorsements. … Eileen SmithFebruary 18, 2022Think of how you can simplify the user journey through either communication or design tweaks. That’s where product comes in. … John HughesFebruary 17, 2022For marketers, pop-up ads are an effective way to grab the visitor’s attention and encourage them to convert. However, these … John HughesFebruary 14, 2022Video is one of the most effective forms of content for driving engagement. As a marketer, you may be wondering … Joshua EllisFebruary 11, 2022I am responsible for thousands of kilograms in carbon emissions every year. If you’re in the web business, you might … Eileen SmithFebruary 9, 2022At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like … John HughesFebruary 7, 2022If you run an online business, you probably already know that word travels fast. This can make managing your online … Elise JonesFebruary 4, 2022It’s every marketer’s dream to fully understand why a consumer responds the way they do—to get inside their heads. Fortunately … Eileen SmithFebruary 2, 2022Today everyone and their mother think of themselves as a gamer. I should know. I’m the mother of an 8-year-old … John HughesJanuary 31, 2022Search Engine Optimization (SEO) isn’t just for blogs. Proper e-commerce SEO can help customers find your products and reduce your … Elise JonesJanuary 28, 2022Today search engines and review sites are the preferred way for customers to identify and visit a local business. In … Eileen SmithJanuary 27, 2022Gyles Seward is Founder and CEO of Elementary Digital, an award-winning agency and WordPress VIP that specializes in web development … John HughesJanuary 25, 2022Every customer is essential to your business. However, consumers with a greater impact on your bottom line are objectively more … Eileen SmithJanuary 21, 2022SMS branding and marketing is effective, convenient for both businesses and customers, and it’s extremely affordable. So why is it … Elise JonesJanuary 20, 2022Wellbeing is an inside job. It requires a balanced, holistic assessment of the current state of being. For the average … John HughesJanuary 18, 2022Creating viral content can be difficult and expensive. Plus, it’s impossible to know what will hit your audience ‘just right’ … Eileen SmithJanuary 13, 2022We’re another year into the pandemic (insert collective groan here) and the way we connect, communicate, shop, work, and use … John HughesJanuary 11, 2022Advertising is essential for spreading the word about your business. However, with digital ad spending forecast to reach over $464 … Eileen SmithJanuary 6, 2022 For companies that rapidly need to digitalize, they can actually pick up speed with WordPress. Magne Ilsaas is CEO and … Elise JonesJanuary 5, 2022One of the most successful tools being used by today’s top creative brands is live-streaming video. It is the fastest … John HughesJanuary 4, 2022Offer perks to customers who provide product reviews Elise JonesDecember 29, 2021Social media engagement and email marketing are at the heart of lead gen and nurturing for B2B/SMB. If you have … John HughesDecember 27, 2021International shipping can be a smart way to grow your business. However, you might not be sure if this expansion … John HughesDecember 21, 2021The Covid-19 pandemic introduced a massive influx of online shopping. However, e-commerce sales began declining once brick-and-mortar stores opened their … Elise JonesDecember 20, 2021In a new state of marketing report from HubSpot, 40% of marketers responded that they choose Facebook for their social … Elise JonesDecember 16, 2021I think it’s about creating a space and a platform and a focus to center everything back to people. Steve … Eileen SmithDecember 14, 2021Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people … John HughesDecember 13, 2021The number of security threats and data breaches in e-commerce sites increases every year. To establish trust with your customers, … Elise JonesDecember 10, 202181% of SMBs still use email marketing for customer acquisition and branding purposes. A focused look at email marketing and … Eileen SmithDecember 9, 2021It’s the benefit of the open-source world; you don’t need to reinvent things, you can use things that are already … John HughesDecember 6, 2021It’s often extremely challenging for marketing campaigns to effectively reach potential customers—and even more difficult to connect with their target … Elise JonesDecember 2, 2021Voice search is one of the most significant revenue opportunities for business—so why do only 3 to 5% of marketers … Elise JonesNovember 30, 2021When you have a lot of different properties that you want to power from the same CMS, that you want … John HughesNovember 29, 2021When you’re looking for tools to help power your next high-converting marketing campaign, it’s easy to fall back on proprietary … Eileen SmithNovember 24, 2021It’s incredible to think that Cyber Monday, the tech-centric anchor to Cyber Weekend, was originally created by retailers to encourage … John HughesNovember 22, 2021Every business needs customers to survive. However, finding new leads and then nurturing and developing them takes a lot of … Elise JonesNovember 18, 2021Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are … Eileen SmithNovember 16, 2021As weeks turned into months (which felt like years) during Covid-19, businesses had to operate within a foreign environment of … John HughesNovember 12, 2021Running an e-commerce site can be challenging, especially when it comes to safeguarding customer data. A data breach can have … Elise JonesNovember 10, 2021Your WordPress site is due for an upgrade. It may be for cosmetic reasons or to improve your site’s performance … John HughesNovember 9, 2021Do you know who your audience is? If you don’t target them with precision, your campaigns could be reaching indifferent … Eileen SmithNovember 4, 2021Amazingly enough, it’s time for holiday shopping and Cyber Weekend, which is not so much a “weekend” as a 4-day … Elise JonesNovember 2, 2021Search engine optimization (SEO) is the process of being discovered and getting traffic through organic search engine results pages. Organic … John HughesNovember 1, 2021Social media plays a critical role in generating leads and building brand awareness. However, there’s also been growing concern around … Eileen SmithOctober 29, 2021My advice is to aim for a great user experience that’s designed for humans. Julio Taylor is CEO at Hallam, … Elise JonesOctober 27, 2021LinkedIn and lead generation John HughesOctober 26, 2021This article was updated in April 2023. There are a lot of opportunities to start and grow a successful e-commerce … FeaturedEileen SmithOctober 21, 2021As more offices continue to re-open, employees are eager to go back, hit that morning commute, and settle back into … Elise JonesOctober 20, 2021People change careers three to seven times during their lifetimes, according to the United States Department of Labor. The start … Elise JonesOctober 18, 2021I believe the way marketing should look at every aspect or every campaign is what the customer looks like from … Eileen SmithOctober 14, 2021There’s art that pulls you in and art that makes you say, with the utmost confidence, my 3-year-old could do … John HughesOctober 11, 2021If you’re looking to make a living online, e-commerce provides a lot of lucrative possibilities. Almost anyone can start an … Eileen SmithOctober 7, 2021More often than not, if you take the time to listen to clients, you’ll uncover these little gems. Tayo Onabule … John HughesOctober 4, 2021In the age of viral marketing and social media, it’s important not to forget the power of email. Open-source email … Jessica KohleyOctober 1, 2021Creating an online course is a great way to monetize your expertise, build a customer base and present your business … John HughesSeptember 30, 2021In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative … Elise JonesSeptember 28, 2021Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong … Eileen SmithSeptember 24, 2021The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also … John HughesSeptember 21, 2021As an online business, your digital ads have the potential to connect you with billions of people around the globe. … Elise JonesSeptember 17, 2021You’ve done a great job of attracting people to your website, but your visitors aren’t converting. This is an all-too-common … David LockieSeptember 15, 2021This is the final installment in a series of articles concerning the intersection of blockchain and WordPress. (You can check … Eileen SmithSeptember 13, 2021Ideas lead to thoughts, thoughts lead to action and results, and that’s a cyclical process. James Banks is Founder and … David LockieSeptember 8, 2021This is the third in a series of articles about the intersection of blockchain and WordPress. (You can check out … John HughesSeptember 7, 2021The e-commerce industry is constantly evolving as the number of digital buyers continues to grow. In 2020 alone, over 2 … Elise JonesSeptember 2, 2021You need a lot of internal resilience in your thought. I’m going to keep going until I make it. Shuey … John HughesAugust 31, 2021With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides … Eileen SmithAugust 27, 2021As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z … Elise JonesAugust 24, 2021Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. … John HughesAugust 23, 2021It’s no secret that social media sites can be effective places to launch ad campaigns. However, even seasoned pros may … Eileen SmithAugust 20, 2021Remember when WordPress was mainly known as a platform for bloggers to post daily musings about their cats? That was … Elise JonesAugust 19, 2021The reality is, this is all about eyeballs. Where people spend time, that’s the opportunity to get in front of … John HughesAugust 17, 2021This article was updated in July 2022. Starting an online venture is always risky. Dropshipping enables you to bypass some … David LockieAugust 12, 2021This article is the second in a series on WordPress and blockchain. To get up to speed, you might want … John HughesAugust 11, 2021TikTok is one of the fastest-growing social media sites, but it’s not as familiar to marketers as older platforms like … Elise JonesAugust 6, 2021That’s really where we have reinvented ourselves as a digital solutions provider that is ultimately driving results. Jon Hollenberg is … David LockieAugust 4, 2021About Me I’ve worked with WordPress for 14 years (I’m now CMO at Angry Creative) at this point so I … John HughesAugust 3, 2021WordPress is a formidable program. However, it’s not for everyone. You may be looking for something a little simpler to … Elise JonesJuly 28, 2021A picture is worth a thousand words, as the saying goes. But there are scientific facts to back up that … John HughesJuly 26, 2021Many marketers spend a lot of time driving traffic to their websites. However, all that traffic is only useful if … Elise JonesJuly 21, 2021First and foremost you’ve got to have a great product. If you’ve got a great product, you can do a … John HughesJuly 20, 2021Choosing the right keywords is the key to running a successful ad campaign. However, with so much competition in the … Eileen SmithJuly 16, 2021Let’s face it. An e-commerce website is only as good as its next update. Optimizing your store is an ongoing … John HughesJuly 14, 2021The long-awaited page experience update to Google’s ranking algorithm is currently being rolled out. Once it’s fully live, e-commerce stores … Elise JonesJuly 12, 2021Six months into 2021 and there have already been over 30 major data security breaches in the U.S. including Facebook, … John HughesJuly 7, 2021If you’ve tried Facebook ads in the past and had limited success, you may be tempted to give up on … Elise JonesJune 28, 2021Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. … John HughesJune 24, 2021Running an online business offers a lot of opportunities for growth, such as selling digital products. However, you may not … Eileen SmithJune 22, 2021This Thursday, June 24th, is WP Engine Summit/2021, a free all-virtual event that digital marketers (or at least those interested … Eileen SmithJune 21, 2021I’ve been tweeting since 2007 and, given that Twitter was founded in 2006, I consider myself a pretty loyal user. … Elise JonesJune 16, 2021If you have a downloaded user guide to use your relatively straightforward platform, something’s not working properly. Jerome Tam is … John HughesJune 14, 2021E-commerce is a booming industry: 2021 saw $215 billion worth of sales in the first quarter alone. Nailing your e-commerce … Eileen SmithJune 10, 2021This article was updated in January 2022. Since its inception in 2003, WordPress has played a fundamental role in establishing … John HughesJune 7, 2021If you’re a salesperson, chances are you’re always looking for new ways to boost your conversions. Upselling can be lucrative, … Eileen SmithJune 3, 2021This article was updated in January 2022. Who is the Post-Covid Consumer? Over the past year and a half, digital … John HughesJune 1, 2021Serving ads to your most valuable segments is a challenging part of online marketing. Reaching your audience where they spend … Elise JonesMay 28, 2021We make the familiar strange and the strange familiar. Steven Garcia is the Director of Cultural Anthropology at Team One, … Elise JonesMay 25, 2021As opposed to speaking to the many, try to focus and identify how you speak to the individual. George Arabian … John HughesMay 24, 2021Running an online store requires a lot of help. Between answering service questions and perfecting the customer experience, it can … Eileen SmithMay 21, 2021In this interview, Alicia Dietsch, Senior Vice President of Business Marketing at AT&T, shares her thoughts on the impact of … Elise JonesMay 19, 2021It’s less about what PR agencies do and what they should be doing, and more of the right go-to-market strategy … John HughesMay 17, 2021This article was updated in March 2023. Running a successful e-commerce business involves a lot more than listing popular products … Elise JonesMay 14, 2021Maybe I’m a halfway decent clever guy, but if I don’t surround myself with people that are as good or … Elise JonesMay 12, 2021They’re looking to reduce expenses, they’re looking to get into a more predictable business model, and that’s why they’ve reached … John HughesMay 11, 2021This article was updated in August 2022. Managed hosting is an efficient way to take care of your online store. … Eileen SmithMay 7, 2021If someone were to ask you which medical testing lab is your favorite, you’d probably have to take a moment … Elise JonesMay 6, 2021Working together in such a trusted relationship is a huge benefit for us. We can really understand all the different … Elise JonesMay 4, 2021You don’t try the depth of the river with both feet. I like to think the same about performance marketing. … John HughesMay 3, 2021It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, … Elise JonesApril 30, 2021The secret sauce really is in how well the sales and marketing teams can work together. Andrew Haussegger is the … Elise JonesApril 29, 2021What is built on the web is not naturally applicable to an app; what’s built for an app may not … John HughesApril 27, 2021Culture moves fast. As a marketer, it can be easy to feel overwhelmed when trying to take advantage of fleeting … Eileen SmithApril 23, 2021Voice search is still (relatively) new, presenting a pretty significant challenge for businesses. Smart devices have their own set of … Eileen SmithApril 21, 2021Five years of consumer behavior evolution took place in five minutes. Dick Wechsler is the CEO of Lockard & Wechsler … Elise JonesApril 19, 2021It’s easier to get started on this stuff than I think people make it out to be. Adam Lovallo is … John HughesApril 16, 2021In this digital age, short-form advertising is a versatile tool. However, finding a way to tell a compelling marketing message … John HughesApril 14, 2021Let’s be honest—communication can be tough. When you’re in a bind, a well-placed cliche can undeniably help. Nevertheless, using them … Elise JonesApril 12, 2021You don’t become worth $200 billion by giving away market share easily. Bill Carr is the CEO and Chief Technology … Eileen SmithApril 9, 2021That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often … Elise JonesApril 7, 2021Marketing in the simplest form is being where your customers, or your potential customers, are. JB Kellogg is the Co-Founder, … John HughesApril 6, 2021Trust is a crucial element in successful sales. However, it can be hard to build it with customers when you’re … Jessica KohleyApril 2, 2021User experience plays a critical role in engagement and conversion on a website, but many marketers forget to apply these same … Elise JonesMarch 30, 2021You’ve got to look to the top. Are they really customer-centric? The other day I saw a client’s CEO walk … John HughesMarch 29, 2021The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might … Eileen SmithMarch 25, 2021We like to think often of Bruce Lee’s quote, Be like water. Sarah Unger is Partner + Co-Founder at CULTIQUE, … John HughesMarch 24, 2021Earning customer trust is a critical step in most marketing efforts. Building a professional website is a strong start, but … John HughesMarch 15, 2021Even if you don’t recognize its name, you’re probably familiar with the concept of gamification. From language-learning sites like Duolingo … John HughesMarch 10, 2021High traffic rates are critical to your website’s success. More visitors mean more people are seeing, interacting with, and considering … Elise JonesMarch 9, 2021The type of cycle that we tend to see in digital technology is a two-part cycle. First, a generation creates … Eileen SmithMarch 5, 2021There are a number of reasons why businesses choose to build their websites with WordPress. For one, it’s the top … John HughesMarch 3, 2021Fresh content is important for your website to remain relevant, but it can be difficult to publish new posts consistently. … Eileen SmithMarch 1, 2021If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build … John HughesFebruary 24, 2021Advertising can be a lucrative way to spread the word about your brand. However, marketing with ads when 47% of … Eileen SmithFebruary 22, 2021Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According … Elise JonesFebruary 17, 2021If I walk down the street, I’m ingesting gigabits of data as a human being and if the computer does … John HughesFebruary 15, 2021Creating advertising that hits the right tone is critical. The stakes are even higher when your audience is on edge … Elise JonesFebruary 12, 2021User experience and user interface need to be seamless. Technology exists to make our lives more simple. Jared Mirsky is … Elise JonesFebruary 9, 2021The number one question whenever you think about doing a video like this is who is the audience and who … John HughesFebruary 8, 2021Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in … Eileen SmithFebruary 4, 2021I think we do need to advocate, we do need to have a mission behind what we’re doing. We do … John HughesFebruary 1, 2021When it comes to the Covid-19 pandemic, it’s probably easier to name the parts of your business that haven’t changed … Elise JonesJanuary 29, 2021If you’re a company that has their values out there, you’re going to have people who don’t like you, and … Eileen SmithJanuary 26, 2021It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social … John HughesJanuary 26, 2021You’ve probably worked hard to establish your business. Unfortunately, your success can be disrupted by malicious website tools that aim … John HughesJanuary 22, 2021As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. … Elise JonesJanuary 21, 2021If you build a skill with the intelligence of a web service, you can change the web service five times … John HughesJanuary 19, 2021Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that … Joey HeldJanuary 14, 2021WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first … Elise JonesJanuary 12, 2021Our focal point is very much around understanding how we can generally help people. You can only do that if … John HughesJanuary 11, 2021If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to … Eileen SmithJanuary 7, 20212020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did … LuAnn GlowaczJanuary 6, 2021“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as … Joey HeldJanuary 4, 2021Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal … Sally-Ann O'DowdDecember 29, 2020The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire … Ayaz NanjiDecember 23, 2020Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, … Elise JonesDecember 21, 2020When you start to look at who’s excluded, you find ways that you can make your products better and have … John HughesDecember 18, 2020Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits … Joey HeldDecember 17, 2020One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random … Kristen HicksDecember 16, 2020In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make … Ayaz NanjiDecember 15, 2020Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like … Elise JonesDecember 14, 2020We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out … Sally-Ann O'DowdDecember 10, 2020Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should … Ayaz NanjiDecember 10, 2020This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season … Kristen HicksDecember 9, 2020The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which … Elise JonesDecember 8, 2020One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage … John HughesDecember 7, 2020Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. … LuAnn GlowaczDecember 4, 2020Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation … Elise JonesDecember 4, 2020It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something … Elise JonesDecember 3, 2020You have an opportunity as a brand to define the kind of relationship that you want with your customer. The … John HughesDecember 2, 2020Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing … Sally-Ann O'DowdDecember 1, 20204ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will … Kristen HicksNovember 30, 2020Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand … Jennifer JonesNovember 25, 2020I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A … Ayaz NanjiNovember 24, 2020This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of … LuAnn GlowaczNovember 23, 2020Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going … Elise JonesNovember 20, 2020People want to have an easy convenient experience the first time they start touching the [sports] club, even from the … Sally-Ann O'DowdNovember 19, 2020The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is … Elise JonesNovember 18, 2020If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s … Kristen HicksNovember 17, 2020You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is … John HughesNovember 16, 2020Moving your business into new cultural markets is never easy. If your target audience happens to have a different language … Eileen SmithNovember 12, 2020In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. … Joey HeldNovember 12, 2020This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows … Elise JonesNovember 10, 2020We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder … John HughesNovember 9, 2020Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none … Elise JonesNovember 9, 2020Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the … FeaturedAyaz NanjiNovember 5, 2020The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion … Elise JonesNovember 4, 2020Many companies have different channels that they are really good at. Over time they add more and more and more, … Kristen HicksNovember 4, 2020The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of … Sally-Ann O'DowdNovember 3, 2020On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy  Is the media angelic?  Far from … Sally-Ann O'DowdNovember 2, 2020When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.  “Music is … John HughesNovember 2, 2020Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing … Ayaz NanjiOctober 30, 2020When it comes to digital platforms in general, and social media in particular, brands are often focused on what they … Elise JonesOctober 29, 2020Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a … LuAnn GlowaczOctober 28, 2020Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about … Eileen SmithOctober 27, 2020Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer … John HughesOctober 26, 2020The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. … Sally-Ann O'DowdOctober 22, 2020This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. … LuAnn GlowaczOctober 22, 2020This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among … Elise JonesOctober 21, 2020If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those … Ayaz NanjiOctober 21, 2020Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who … Kristen HicksOctober 20, 2020Surveys are valuable for understanding your target audience better, and can be a great way to create original research that … Eileen SmithOctober 19, 2020As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the … John HughesOctober 19, 2020Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune … Elise JonesOctober 16, 2020One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience … Joey HeldOctober 14, 2020There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And … Eileen SmithOctober 13, 2020The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. … John HughesOctober 12, 2020Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with … Sally-Ann O'DowdOctober 8, 2020Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the … Kristen HicksOctober 7, 2020Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more … Elise JonesOctober 6, 2020It’s a safe space to talk about where things are going or high level discussions about design and how to … Joey HeldOctober 6, 2020Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp … FeaturedSally-Ann O'DowdOctober 2, 2020Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 … Elise JonesOctober 1, 2020Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and … Bill RobbinsSeptember 30, 2020As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and … John HughesSeptember 30, 2020Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and … Elise JonesSeptember 29, 2020It’s great to have all this data. Big data is the most valuable commodity in the world now, but how … Eileen SmithSeptember 28, 2020You can lift the whole market in a much more efficient way if you target the influencers and give them … FeaturedAyaz NanjiSeptember 25, 2020The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by … Elise JonesSeptember 24, 2020No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than … LuAnn GlowaczSeptember 24, 2020A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide … Sally-Ann O'DowdSeptember 22, 2020Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. … Kristen HicksSeptember 22, 2020When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of … Elise JonesSeptember 21, 2020People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t … Elise JonesSeptember 18, 2020You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What … Ayaz NanjiSeptember 17, 2020LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such … Sally-Ann O'DowdSeptember 16, 2020Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s … Maria TwenaSeptember 15, 2020This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, … Joey HeldSeptember 14, 2020Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you … Elise JonesSeptember 11, 2020If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You … FeaturedSally-Ann O'DowdSeptember 10, 2020“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first … Kristen HicksSeptember 10, 2020You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually … John HughesSeptember 10, 2020This article was updated in April 2023. With the digital landscape evolving every day, marketers have more than just social … Eileen SmithSeptember 9, 2020In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s … Eileen SmithSeptember 8, 2020This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was … Joey HeldSeptember 8, 2020Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, … Julie DyeSeptember 3, 2020Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand … Sally-Ann O'DowdSeptember 2, 2020Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the … Ayaz NanjiSeptember 2, 2020An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its … John HughesSeptember 2, 2020Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list … Elise JonesSeptember 1, 2020Where you find joy in what you do is where you will have the most amount of impact. Richard Coope … Jennifer JonesAugust 31, 2020We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business … Joey HeldAugust 28, 2020The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took … Sally-Ann O'DowdAugust 26, 2020In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the … LuAnn GlowaczAugust 26, 2020Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, … John HughesAugust 25, 2020Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time … FeaturedKristen HicksAugust 24, 2020For generations, much of the population has tried to neatly divide the world into male and female. That binary method … Sally-Ann O'DowdAugust 20, 2020Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant … LuAnn GlowaczAugust 20, 2020Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also … Jennifer JonesAugust 19, 2020AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers … Ayaz NanjiAugust 17, 2020Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the … Jennifer JonesAugust 14, 2020It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson … Kristen HicksAugust 14, 2020Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is … FeaturedBill RobbinsAugust 12, 2020Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to … John HughesAugust 11, 2020With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly … Joey HeldAugust 10, 2020As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. … Elise JonesAugust 6, 2020You think about what an experience means in the digital marketplace; all together it’s not just a website or a … LuAnn GlowaczAugust 5, 2020Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the … Elise JonesAugust 4, 2020We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re … John HughesAugust 3, 2020The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of … Eileen SmithJuly 30, 2020What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming … Mikel BruceJuly 30, 2020Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when … John HughesJuly 30, 2020Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the … FeaturedSally-Ann O'DowdJuly 28, 2020As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? … Bill RobbinsJuly 27, 2020This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev … Elise JonesJuly 23, 2020A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach … John HughesJuly 23, 2020With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where … Kristen HicksJuly 22, 2020This article was updated on October 26, 2021. In some ways, Covid-19 feels like old news now that we’ve been … Sally-Ann O'DowdJuly 21, 2020The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role … Elise JonesJuly 21, 2020Radio has been around for a very long time and has always been a powerful platform for marketers and engaging … Joey HeldJuly 17, 2020Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products … Jennifer JonesJuly 16, 2020This world of data that we’re in today, you don’t have to be an enterprise Fortune 500 commercial organization to … Ayaz NanjiJuly 15, 2020When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group … Jennifer JonesJuly 14, 2020I think it’s so important to understand the users and the demographics. Who is watching this? How do they prefer … LuAnn GlowaczJuly 13, 2020This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, … Julie DyeJuly 10, 2020Domino’s was in a lawsuit about their lack of accessibility on their mobile app and website. I heard some people … Elise JonesJuly 9, 2020I try not to get too caught up in Gen Z versus Y versus Millennials versus Boomers. At the end … Joey HeldJuly 8, 20202020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported … John HughesJuly 7, 2020Over 80% of businesses around the world use email marketing as a primary tool for customer acquisition. However, in order … Elise JonesJuly 7, 2020Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s … LuAnn GlowaczJuly 2, 2020This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that … Julie DyeJune 30, 2020I’ve seen a shift away from pure storytelling to more story living. Shakirah Hill Taylor is Vice President of Strategic … Kristen HicksJune 29, 2020Social media is undoubtedly one of the most important channels for marketing today, but it’s hard to find traction there. … John HughesJune 26, 2020When you set out on a marketing campaign, you want to get the best return on your investment and maximize … Sally-Ann O'DowdJune 25, 2020The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative … Bill RobbinsJune 24, 2020It doesn’t take long for cybercriminals to exploit a global pandemic. Think malware and phishing, for example. Within days of … LuAnn GlowaczJune 22, 2020Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? … Eileen SmithJune 22, 2020Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in … Kristen HicksJune 19, 2020Zoom is now a big part of our lives. For the many who made a sudden transition to remote work, … Joey HeldJune 18, 2020The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been … John HughesJune 17, 2020While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have … Ayaz NanjiJune 16, 2020For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is … Eileen SmithJune 12, 2020At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen … Eileen SmithJune 11, 2020Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going … Kristen HicksJune 10, 2020In March, many businesses had to make a sudden shift to work from home, with little or no advance preparation. … Joey HeldJune 9, 2020While social distancing regulations have been relaxed in some areas, most of us are still in stay at home mode. … John HughesJune 8, 2020Moving your business online can be stressful and challenging—especially if the digital landscape is unfamiliar territory. This is the situation … Eileen SmithJune 5, 2020Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one … LuAnn GlowaczJune 4, 2020Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price … Kristen HicksJune 3, 2020As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently … Eileen SmithJune 1, 2020Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ … FeaturedSally-Ann O'DowdMay 28, 2020A starry night over China, worthy of Van Gogh. Friendship, as tight as it was 20 years ago. Learning to … Ayaz NanjiMay 28, 2020Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for … John HughesMay 27, 2020This article was updated on November 19, 2021. The Covid-19 pandemic has changed the world as we know it. While … Bill RobbinsMay 27, 2020In 2020, the General Data Protection Regulation (GDPR) marked its second year of enforcement as a standard set of requirements … Jennifer JonesMay 26, 2020For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to … John HughesMay 22, 2020With over 90 million small business pages, Facebook continues to be the most popular choice for brands looking to promote … Velocitize staffMay 21, 2020James Bavington is Director and Partner at StrategiQ, an award-winning integrated digital agency with offices in Suffolk and Warwickshire, which received the … LuAnn GlowaczMay 21, 2020Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with … FeaturedAyaz NanjiMay 20, 2020Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016.  … Elise JonesMay 18, 2020One thing I really do like is getting back and connecting to the consumer and creating that personal story of … Sally-Ann O'DowdMay 16, 2020Creative industries are uniting around mental health messaging as the pandemic takes its toll on America. The month of May … Jennifer JonesMay 15, 2020The content management space continues to evolve. We’re starting to see this push towards microservices, headless content management, and that’s … John HughesMay 15, 2020It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into … Mike ColomboMay 14, 2020This is the final installment of a three-part series. Read Part 1 and Part 2. In the first two parts of this … Joey HeldMay 13, 2020The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven … Elise JonesMay 12, 2020Voice needs to show up in a really consistent way across every touchpoint. We think very expansively about voice—it’s a … John HughesMay 12, 2020Even prior to the global shift to move almost everything online as required by a pandemic, digital marketing was booming. … Jennifer JonesMay 11, 2020Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data … LuAnn GlowaczMay 11, 2020The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have … Julie DyeMay 8, 2020If you listen early on and understand what the user needs, you have a clearer sense of the results you’re … Joey HeldMay 8, 2020Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. … Jennifer JonesMay 7, 2020The whole of humanity can be connected in almost real-time so what do we do with that? For the first … FeaturedBill RobbinsMay 7, 2020As remote workers settle in at home, cybercriminals are also getting cozy. Know the security tips to stop them. If … Elise JonesMay 6, 2020Engaging more with your audience and listening to what they want can actually allow you to either change your purpose … Kristen HicksMay 6, 2020According to research from Bizzabo, last year 41% of marketers considered live events their most important marketing channel. What a … Jennifer JonesMay 5, 2020Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are … Mike ColomboMay 5, 2020This is the second installment of a three-part series. Read Part 1 here. There may never have been so sudden, … John HughesMay 1, 2020Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by … Ayaz NanjiApril 30, 2020Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel … Elise JonesApril 29, 2020It’s more of a place you can come in, see product, buy it. But then how are you competing with … Sally-Ann O'DowdApril 28, 2020Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They … Mya WilkesApril 27, 2020Should AI have a role in your digital marketing stack? With a wide variety of promising AI-powered tools on the … Joey HeldApril 24, 2020As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some … LuAnn GlowaczApril 23, 2020Did you know that the way you write can give away your age? That’s because language is evolving, and some … Velocitize staffApril 22, 2020Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in … Mike ColomboApril 22, 2020This article was updated in February 2022. This is the first installment in a three-part series on digital transformation initiatives. … Kristen HicksApril 21, 2020You just got a great email offer from a brand you like—a big discount and free delivery. Score! To cash … John HughesApril 20, 2020In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, … Velocitize staffApril 17, 2020More than 75% of the brands could disappear tomorrow and no one will notice and that’s very interesting. A brand … Joey HeldApril 16, 2020As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering … Ayaz NanjiApril 14, 2020Marketing is among the many areas being profoundly impacted by the pandemic and the impact of coronavirus on social media. … Jordan BrannonApril 14, 2020This article was updated in January 2022. We’re all in lockdown now. Nobody knows how much longer prudence demands that … Eileen SmithApril 13, 2020Google Home and Alexa are going to be crushing how much website traffic you get and people are just going … Eileen SmithApril 10, 2020In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In … Sally-Ann O'DowdApril 8, 2020Steve Jobs once said:  “Focus and simplicity…once you get there, you can move mountains.” Such is the spirit driving the … John HughesApril 6, 2020It’s not uncommon to see digital marketing trends focused on how to appeal to Millenials. Often considered ‘elusive’ in terms … Velocitize staffApril 3, 2020Authenticity is a tough word. For the most part it means just be yourself. The problem is that now you … FeaturedKristen HicksApril 2, 2020This article was updated on October 26, 2021. You can’t keep up your same old marketing in the course of … John HughesApril 2, 2020When it comes to complying with the Americans with Disabilities Act (ADA), navigating what is required in the online space … LuAnn GlowaczApril 1, 2020Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And … John HughesMarch 31, 2020While health technology has been a growing industry for some time, it is expected to more than double by 2024. … Eileen SmithMarch 30, 2020I work from home, which is to say, I worked from home long before the COVID-19 quarantine upended our lives. … Velocitize staffMarch 27, 2020One of the natural affinities we have to WordPress is it’s open and flexible; with those kind of benefits at … Kristen HicksMarch 25, 2020In articles about generational differences, millennials and boomers tend to get all the attention. But that may be changing soon … FeaturedSally-Ann O'DowdMarch 24, 2020Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a … LuAnn GlowaczMarch 23, 2020Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of … Timothy HerrMarch 23, 2020This article was updated in March 2022. For those of us who are typically chained to a desk during the … Joey HeldMarch 16, 2020Covid-19, also known as the novel coronavirus virus 2019, was recently characterized as a pandemic by the World Health Organization. … John HughesMarch 13, 2020Watching videos online with the audio muted is a pretty well-established trend at this point. Interestingly enough, content popularity does … Velocitize staffMarch 12, 2020I wrote code to understand how they feel and which kind of environment they operate and the challenges. I think … Joey HeldMarch 10, 2020For tips on marketing to stay-at-home fans due to the pandemic, click here. March Madness is one of the most … Eileen SmithMarch 9, 2020Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson … John HughesMarch 6, 2020To say smartphones are a popular way to access the internet would be an understatement in today’s mobile app market. … Kristen HicksMarch 4, 2020This article was updated in February 2022. In the business world, we spend a lot of time thinking about competitors, … John HughesMarch 3, 2020When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if … Ayaz NanjiMarch 2, 2020Although it evolved in countless small ways, the core search engine experience stayed the same for many years: A user … Dannah de la GarrigueFebruary 28, 2020When we posted my take on user generated content, we noted that the value of UGC goes beyond guest blogs. … Eileen SmithFebruary 26, 2020Your customer’s the hero. And how do we tell a story that puts them at the center of the story? … Kristen HicksFebruary 25, 2020How often have you found yourself feeling trapped in a situation where someone’s talking at you? When you’re faced with … LuAnn GlowaczFebruary 24, 2020Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here … Eileen SmithFebruary 21, 2020Why are we on this planet if not to lead with our values? I mean, life is way too short … FeaturedSally-Ann O'DowdFebruary 19, 2020In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such … John HughesFebruary 19, 2020As a concept, ‘social entrepreneurship’ has been around for decades. This term is used to describe a profitable business undertaking … Joey HeldFebruary 18, 2020This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All … Ayaz NanjiFebruary 13, 2020This article was updated in July 2021. In late 2020, Instagram rolled out Checkout to all eligible businesses to sell … Velocitize staffFebruary 12, 2020What we decided to do was focus on excellence in WordPress development, focus on excellence in the one platform that … LuAnn GlowaczFebruary 11, 2020Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t … John HughesFebruary 10, 2020It’s safe to say that digital marketing has grown significantly in recent years. In fact, by 2025, the software market … Eileen SmithFebruary 6, 2020I think things need to be happening a lot faster. The attention span is so short, whether it’s advertisements going … LuAnn GlowaczFebruary 5, 2020This article was updated in July 2021. It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us … Velocitize staffFebruary 4, 2020Personalization can be awesome for people. I go to a website, I’m already logged in, it knows what I like, … John HughesFebruary 3, 2020It can be tricky to generate and increase your leads for your business without feeling as if you’re being too … Dannah de la GarrigueJanuary 31, 2020With more than 800,000 podcasts spanning 54 million episodes hosted on numerous platforms, podcasting has established itself as a viable … Velocitize staffJanuary 30, 2020You almost have to split the market in half. You’ve got your smaller businesses or daily users or bloggers who … Timothy HerrJanuary 29, 2020The first season of The Mandalorian has drawn to a close, and more than a few Disney+ subscribers are taking a look … Kristen HicksJanuary 28, 2020If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, … John HughesJanuary 27, 2020Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they … Velocitize staffJanuary 24, 2020It’s just human-centered design. It’s designing something that meets the needs of the user in a way that I feel … Joey HeldJanuary 23, 2020Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 … John HughesJanuary 22, 2020If you’re tracking your site performance through an analytics tool, ‘bounce’ rates are likely a part of your vocabulary. Overall, … Eileen SmithJanuary 21, 2020I think if the hotel direct channel, the hotel website, continues to just be a brochure then customers will take … Ayaz NanjiJanuary 15, 2020As 2019 drew to a close, YouTube released a fascinating list that got a bit overlooked amidst all the other … Sydney ArceneauxJanuary 13, 2020“The reality is more and more people expect things to be mobile. I think as an industry we need to … Kristen HicksJanuary 9, 2020As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. … Velocitize staffJanuary 8, 2020Don’t look back, look forward, and if that means carrying on with what you’re doing, great, but if it means … Eileen SmithJanuary 7, 2020Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … John HughesJanuary 6, 2020When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content … Kristen HicksJanuary 2, 2020Much of marketing depends on passive consumption. You hope the people who read your blog post or watch your video … Joey HeldDecember 23, 2019This article was updated in July 2021. Music has a unique way of bringing people together. Whether you’re a 50-year-old … Eileen SmithDecember 19, 2019As technology gets more complicated in which direction to actually take, it’s sometimes quite difficult. It goes back to testing … LuAnn GlowaczDecember 18, 2019Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will … John HughesDecember 17, 2019Much of the rapid speed of innovation in technology and software applications can be attributed to open-source programming. In fact, … Velocitize staffDecember 16, 2019Data comes out of everything that we do so every channel’s got a huge amount of data, every piece of … Velocitize staffDecember 11, 2019“There’s a complete disconnect between the banking system and the way in which expenses and company spending really operates.” Darren … FeaturedSally-Ann O'DowdDecember 10, 2019This article was updated in May 2022. If it is true we are judged by the company we keep, and … FeaturedLionel MenchacaDecember 9, 2019This article was updated in April 2023. Artificial intelligence (AI) started as a concept decades ago. In the early days, … Kristen HicksDecember 4, 2019Twitter moves fast. It’s the nature of the platform. Open it up three minutes from now and you’ll see an … Chris BroganDecember 2, 2019When I worked in wireless telecommunications, my old boss Vic Brumley used to tell me in his gruff Navy sailor … Velocitize staffNovember 26, 2019To drive strategic decisions you need to engage that persona and understand how they work, and what’s important for CMOs … Kristen HicksNovember 25, 2019This article was updated on November 12, 2021. Marketers have a complicated relationship with Facebook. Many still haven’t gotten past … Eileen SmithNovember 22, 2019Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … LuAnn GlowaczNovember 21, 2019It’s been over a year since Nike stopped selling its products on Amazon. And, partially due to Covid-19, direct e-commerce … Joey HeldNovember 21, 2019Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, … Ayaz NanjiNovember 20, 2019This article was updated in September 2021. It’s hard to overstate how important YouTube has become to consumers. It is … Eileen SmithNovember 20, 2019Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in … Lionel MenchacaNovember 19, 2019Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A … John HughesNovember 14, 2019This article was updated in March 2023. There’s no doubt that Elon Musk, the enigmatic space entrepreneur and Tesla Motors … Kristen HicksNovember 14, 2019This post was updated in November 2020. Think about how you spend your day online. It’s not all checking email … Velocitize staffNovember 13, 2019As human beings we are naturally curious people who are typically keen to engage with the world around us and … Dannah de la GarrigueNovember 12, 2019Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs … Sydney ArceneauxNovember 6, 2019If you care about the watch you wear or the shoes you wear or the car you drive, there will … Chris BroganNovember 4, 2019Should you be blogging? What about video? Aren’t you supposed to have a YouTube channel these days? What about LinkedIn? … Joey HeldNovember 1, 2019Influencer marketing isn’t dead but it has evolved, especially for a Gen Z audience. Brands must embrace the new and … Sydney ArceneauxOctober 31, 2019Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s … LuAnn GlowaczOctober 30, 2019This article was updated in March 2022. Chew on this: The #chickenwars between Popeyes and Chick-fil-A haven’t fully played out, … Velocitize staffOctober 30, 2019As an agency, in order to remain relevant you have to constantly make an effort to dedicate some time and … Velocitize staffOctober 29, 2019Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … Chris BroganOctober 28, 2019A major facet of any business is communication. Don’t faint. It’s true. But how well are you incorporating new language … Velocitize staffOctober 25, 2019Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … Lionel MenchacaOctober 23, 2019This post on industry events was updated December 3, 2021. If you’re a marketer who’s worked in the tech industry … Kristen HicksOctober 22, 2019Marketers are always talking about the next big thing, which can make it hard to discern genuine changes in the … Velocitize staffOctober 21, 2019Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and … John HughesOctober 18, 2019A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and … Kristen HicksOctober 17, 2019You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about … LuAnn GlowaczOctober 16, 2019This article was updated in April 2023. Jot this down: Transcription services aren’t just beneficial for those of us who … Joey HeldOctober 15, 2019We’ve come a long way in celebrities marketing products. Remember when athletes or movie stars would slap their name on … Eileen SmithOctober 11, 2019This article was updated in September 2021. In mid-2020, the Center for Generational Kinetics and WP Engine released a comprehensive new study, Generation Influence: … Lionel MenchacaOctober 9, 2019This article was updated in May 2023. When asked about influencer marketing, some may think of celebrity endorsements. Still others … Ayaz NanjiOctober 7, 2019This article was updated in October 2021. Each year as the end of October approaches, brands tend to overwhelm consumers … Eileen SmithOctober 4, 2019Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change … John HughesOctober 3, 2019These days, there exists a glut of monetization options for digital marketers. Consequently, navigating the fast and furious world of … Sydney ArceneauxOctober 1, 2019“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at … John HughesSeptember 30, 2019Creative stagnation can be a problem in many professions, but is especially devastating to digital marketers. The need to keep … Lionel MenchacaSeptember 27, 2019If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing … FeaturedSydney ArceneauxSeptember 26, 2019“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s … Dannah de la GarrigueSeptember 25, 2019According to the Pew Research Center, most Americans own a cell phone. What does that mean for digital marketers? Plenty. … John HughesSeptember 23, 2019Global Positioning System (GPS) technology has been a marketing staple for some time now. Consequently, you might be wondering if … Alyssa CudaSeptember 20, 2019Nicolas Roope is the co-founder and Creative Director at Plumen, a boutique sustainable lighting company, famed for creating “The World’s … Eileen SmithSeptember 19, 2019This post was updated in July 2022. Earlier this year, I began carefully monitoring screen time on my iPhone, including … Joey HeldSeptember 18, 2019It’s all too easy to fall into the habit of posting a blog, sharing it once or twice on social … Sydney ArceneauxSeptember 17, 2019Biarri is an Australian owned and operated company that uses commercial mathematics to build custom software solutions that empower businesses … John HughesSeptember 16, 2019This article was updated in April 2023. High-tech marketing trends can be a little intimidating at times. If you’re watching … LuAnn GlowaczSeptember 13, 2019“You know, you should really write the way you talk.” Sure, OK. But what does that mean? Is it professional … Lionel MenchacaSeptember 12, 2019Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response … David WharramSeptember 11, 2019This article was updated on September 30, 2021. Why Biometric Testing is a Digital Marketing Game Changer We all know … Ayaz NanjiSeptember 9, 2019This article on online video metrics was updated in September 2021. Are your videos successful? This seemingly simple question often … Dannah de la GarrigueSeptember 5, 2019Though digital historians don’t always agree on who invented email in the 1970s, marketers generally agree that email is far … Lionel MenchacaSeptember 3, 2019A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage … Eileen SmithAugust 28, 2019This interview was conducted in August of 2019, when Kristin Busk was Director of Social Innovation at The Many. There’s … FeaturedSally-Ann O'DowdAugust 26, 2019Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over … John HughesAugust 23, 2019The current pace of business innovation is fairly astonishing, to say the least. As a result, it might seem impossible … FeaturedLionel MenchacaAugust 21, 2019Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 … Joey HeldAugust 16, 2019Podcasting is one of the strongest ways to build your brand. While marketing and promoting your show is important, the … John HughesAugust 15, 2019Have you ever wondered if there’s any way to harness Snapchat’s functionality to market your business to a younger demographic? … FeaturedEileen SmithAugust 13, 2019“5G’s going to be a game changer. I’m not going to have to be at home anymore to be connected. … FeaturedAyaz NanjiAugust 12, 2019We are firmly in the age of digital video.  According to data from Cisco, video already accounts for more than … Eileen SmithAugust 9, 2019“So many people now are focused on how they connect with their consumers, with their audience and with their communities … Sally-Ann O'DowdAugust 7, 2019How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 … Velocitize staffAugust 5, 2019The essential characteristic that lets any company survive for 100 plus years is adaptability. Alex Morrison is President of Grey … Sydney ArceneauxAugust 2, 2019This interview was updated on August 12, 2021. I think the big thing comes down to authenticity. I think any … Eileen SmithJuly 31, 2019“Alexa! What’s the weather today and how can I best utilize your technology to implement a successful branding strategy without … Sydney ArceneauxJuly 30, 2019iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, … John HughesJuly 29, 2019Understanding your target audience these days can be a bit of a challenge. They move from device to device, and …",
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