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  "PageContent": "January 23, 2026BySajith PaiinPMF Convos, Venture Capital / StartupsTags:product market fit, StartupsIn my latest PMF Convo interview, I spoke to Shashank Mehta, cofounder & CEO of cult food brand The Whole Truth. Shashank began his career in Unilever, and then after exploring the world of startups at Faaso’s went back to Unilever! Then in his boomerang stint at Unilever, he saw his fitness blog go viral, inspiring him to startup. The Whole Truth, which began as protein bar ‘and nothing …January 10, 2026BySajith PaiinVenture Capital / StartupsTags:Startups, Venture CapitalI wrote this piece originally for Blume’s website as part of the 2026 Perspective Series.The themes I’m excited about for 2025 – 26 aren’t dramatically different from what energised me in the past year. The biggest opportunities continue to stem from India’s structural shifts: the long arc from informal to formal, unorganised to organised, unbranded to branded. That movement still creates room for both consumer and B2B businesses to flourish, and for …January 10, 2026BySajith PaiinMiscellanyTags:AI, Future of Work, Second-Order EffectsThis was published in The Generalist as part of its feature ‘What to Watch in 2026’, under the title ‘Infinite Personal Agents‘ on 9 January 2026.One way to think about what’s coming is to start with conversational voice agents. These already exist for companies. Sierra, for instance, helps enterprises create AI agents that talk to customers. In many ways, these are the new websites. They play a …January 2, 2026BySajith PaiinMiscellanyTags:PodcastsOver the last few years, I have started overindexing my media consumption and reading around podcasts. This old post explains why though the simple reason is that there is extremely high alpha in startup / tech podcasts (vs other content formats). Podcasts are the best place to get access to and stay updated on my industry ‘state of the art’ as well as my industry inside baseball. Podcasts are the …December 27, 2025BySajith PaiinPodcast Notes, Venture Capital / StartupsTags:Startups, Venture CapitalWhat I read and found interesting recently, along with my thoughts on them.Podcasts1/ The “Anaconda in the Chandelier”Dan Wang, author of Breakneck, on the Colossus ILTB podcast w Patrick O’ShaughnessyExcellent one. I am glad I gave this a go. Dan Wang has been coming on a number of podcasts, following the launch of his book, Breakneck, which famously (by now) contrasts the lawyerly US society with …October 19, 2025BySajith PaiinPodcast Notes, Venture Capital / StartupsTags:Podcasts, Startups, Venture CapitalWhat I read and found interesting this month, along with my thoughts on them. Podcasts“If it on the business pages, then it is too late”Richard Rainwater’s profile on Rainmakers podcast by Rame Adi. Link to podcast episodes with transcript: first episode and second.Rainmakers, by host Rame Adi, is a new podcast that I have been impressed by. Think of it as the love child of David …September 12, 2025BySajith PaiinProduct Market Fit / PMF Essays, Venture Capital / StartupsTags:product market fit, StartupsThe journey of a startup from idea to product market fit (PMF) goes through three stages. 1/ The first is the selection of the idea, or rather the problem space to pursue. I term this the pick. The best founders spend a lot of time thinking through the pick. Where you play is more important than how you play. And the pick effectively sets the contours and constraints of the …September 12, 2025BySajith PaiinPodcast Notes, Venture Capital / StartupsTags:Podcasts, Startups, Venture CapitalWhat I read and found interesting this month, along with my thoughts on them. PodcastsThe Sushi documentary that is actually a philosophy lessonDavid Senra on Jiro Ono on the Colossus Founders ‘Jiro Dreams of Sushi’ is one of my favourite movies. On the surface, it is about a food documentary about a 85-yr old sushi chef and his award-winning restaurant. But like all great art, it transcends …September 10, 2025BySajith PaiinPMF Convos, Venture Capital / StartupsTags:product market fit, StartupsThis is an edited transcript of a conversation I had with Rajan Bajaj, over a couple of years ago, as part of my research into the Product Market Fit Playbook that I am presently writing. Since our conversation, which we had via Zoom on 12 November 2022, slice has evolved from a fintech to a bank, following its merger with North East Small Finance Bank, on the back of an …August 17, 2025BySajith PaiinPodcast Notes, Venture Capital / StartupsTags:Podcasts, Startups, Venture CapitalWhat I read and found interesting this month, along with my thoughts on them. Podcasts1/ How to strategically position a venture firm in a crowded landscape #1Nakul Mandan, Audacious Ventures, on Venture Unlocked w Samir KajiI thought it was an excellent episode for us venture nerds. Any one who finds the craft of venture (or even strategy in general) will find this podcast interesting, given it covers …",
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