Website Technology Profiler

{
  "PageContent": "Kevin Anchi – Martech | ProductWhat Is Media Mix Modeling?Media Mix Modeling (MMM) is a data-driven technique that uses statistical analysis—typically multiple linear regression—to quantify the impact of various marketing channels (TV, digital, print, radio, etc.) on business outcomes like sales, conversions, or brand awareness. It relies on aggregated historical data to provide a high-level view of marketing effectiveness.Core Components of MMMDependent VariableSales, revenue, conversions, CAC, brand liftIndependent VariablesMarketing spend across channelsExternal factors: seasonality, holidays, economic indicatorsControl variables: pricing, promotions, distributionStatistical TechniquesLinear and nonlinear regressionAdstock functions for media carryover effectsSaturation curves for diminishing returnsBayesian models (e.g., PyMC-Marketing)How MMM WorksCollect 2–3 years of weekly/daily dataClean and align datasetsBuild regression models to estimate contributionsCalibrate using lift tests or geo experimentsOptimize budget allocation based on ROIForecast future campaign performanceKey OutputsROI per channelIncremental vs base salesOptimal budget allocationScenario simulation for planningAdvantagesPrivacy-safe (no user-level data)Includes online + offline mediaSupports strategic decisionsDetects cross-channel synergiesLimitationsNo granular user attributionData-intensive setupSlower refresh rate than digital attributionRequires skilled modeling & interpretationPopular Tools & PlatformsMeasured: fast, automated MMMMeta Robyn: open-source R-based modelPyMC-Marketing: Bayesian modeling toolkitNielsen, Ipsos: enterprise MMM for CPG/retailExample Use CaseA retail brand runs TV, paid search, and social media campaigns. MMM reveals TV drives 40% of incremental sales with diminishing returns. Morning radio ads boost social media engagement—highlighting a synergy. Budget is reallocated to optimize ROI and reduce CAC by 20%.If you’d like help adapting this into a custom report or visual layout for a client or team presentation, I can assist with that too.",
  "Url": "https://kevinanchi.com",
  "IpAddress": "192.0.78.24",
  "ReverseDns": null,
  "Asn": null,
  "Http2": false,
  "Http3": false,
  "ResponseTimeMs": 673,
  "StatusCode": 200,
  "ServerHeaders": [
    "nginx"
  ],
  "Ssl": {
    "Issuer": "CN=E8, O=Let's Encrypt, C=US",
    "Subject": "CN=tls.automattic.com",
    "NotBefore": "2026-01-30T08:34:18-08:00",
    "NotAfter": "2026-04-30T09:34:17-07:00",
    "SubjectAltNames": [
      "DNS Name=aagaman.co",
      "DNS Name=acepaving902.ca",
      "DNS Name=educationfront.org",
      "DNS Name=judasgirl.com",
      "DNS Name=kevinanchi.com",
      "DNS Name=mfp-jfp-final-review.newspackstaging.com",
      "DNS Name=myidealbodyplanner.blog",
      "DNS Name=noblep.design",
      "DNS Name=perfecttrine.com",
      "DNS Name=perrescope.com",
      "DNS Name=rocketsurgecompany.com",
      "DNS Name=schindlerfarms.com",
      "DNS Name=springfieldlakesuptoncheyney.co.uk",
      "DNS Name=stichtinghibiscus.nl",
      "DNS Name=storiedlandscape.com",
      "DNS Name=stressmanagement-solutions.com",
      "DNS Name=tanksasphaltrestoration.com",
      "DNS Name=the-real-rich-walters.com",
      "DNS Name=thepunnypot.com",
      "DNS Name=thethwack.com",
      "DNS Name=tls.automattic.com",
      "DNS Name=tonyclarklanguageassessment.com",
      "DNS Name=torkilds.link",
      "DNS Name=vrhomesmi.com",
      "DNS Name=waitingtoxhale.com",
      "DNS Name=www.educationfront.org",
      "DNS Name=www.internationalwasteplatform.org",
      "DNS Name=www.judasgirl.com",
      "DNS Name=www.kevinanchi.com",
      "DNS Name=www.myidealbodyplanner.blog",
      "DNS Name=www.perrescope.com",
      "DNS Name=www.rocketsurgecompany.com",
      "DNS Name=www.schindlerfarms.com",
      "DNS Name=www.springfieldlakesuptoncheyney.co.uk",
      "DNS Name=www.stichtinghibiscus.nl",
      "DNS Name=www.stressmanagement-solutions.com",
      "DNS Name=www.tanksasphaltrestoration.com",
      "DNS Name=www.the-real-rich-walters.com",
      "DNS Name=www.thepunnypot.com",
      "DNS Name=www.thethwack.com",
      "DNS Name=www.tonyclarklanguageassessment.com",
      "DNS Name=www.townofghent.org",
      "DNS Name=www.treelab.science",
      "DNS Name=www.treeoflifedigital.com",
      "DNS Name=www.velkiev.com",
      "DNS Name=www.violentendsbookjournal.blog",
      "DNS Name=www.vrhomesmi.com",
      "DNS Name=www.vudufoodbar.com"
    ],
    "Hsts": true,
    "Ciphers": [],
    "Protocol": "Tls13",
    "DaysUntilExpiry": 87
  },
  "Cdns": [],
  "HostingHints": [],
  "Cms": [
    "WordPress",
    "WordPress (robots.txt)"
  ],
  "Frameworks": [],
  "JsLibraries": [],
  "Analytics": [
    "Google Analytics GA4",
    "Google Tag Manager"
  ],
  "AdsAndMarketing": [],
  "PaymentGateways": [],
  "EcommerceHints": [
    "Magento",
    "PrestaShop"
  ],
  "SocialSignals": [
    "Facebook SDK",
    "Twitter",
    "LinkedIn",
    "Pinterest",
    "WhatsApp"
  ],
  "MediaProviders": [],
  "SeoTags": [
    "content-type: text/html; charset=UTF-8"
  ],
  "HtmlLanguage": "en-US",
  "HasRobots": true,
  "HasSitemap": true,
  "SecurityHeaders": [
    "HSTS"
  ],
  "CookiesObserved": [],
  "XhrApiHints": [],
  "SitemapCounts": {
    "total_urls": 2
  },
  "ChatWidgets": [],
  "ABTesting": [
    "Google Optimize"
  ],
  "PrivacyConsent": [],
  "EmailMarketing": [],
  "WebFonts": [],
  "DynamicJs": [
    "Web Server: nginx",
    "ES6+ JavaScript Features",
    "Angular (Data Attributes)",
    "Bootstrap (CSS Classes)",
    "Foundation (CSS Classes)",
    "jQuery (Script Analysis)",
    "Google Analytics (Script Analysis)",
    "Google Tag Manager (Script Analysis)",
    "Hotjar (Script Analysis)"
  ],
  "ResourceHosts": [
    "www.googletagmanager.com",
    "s0.wp.com",
    "kevinanchi.com",
    "polldaddy.com",
    "assets.tumblr.com",
    "stats.wp.com",
    "secure.gravatar.com",
    "widgets.wp.com",
    "jetpack.wordpress.com",
    "public-api.wordpress.com",
    "0.gravatar.com",
    "1.gravatar.com",
    "2.gravatar.com",
    "i0.wp.com",
    "c0.wp.com",
    "wp.me"
  ],
  "CssFrameworks": [],
  "BuildTools": [],
  "ServerTech": [
    "Generator: Site Kit by Google 1.171.0",
    "PHP (inferred from WordPress)"
  ],
  "DatabaseHints": [],
  "PageTitle": "Kevin Anchi – Martech | Product | Technical Digital Marketing and Web/App Analytics",
  "MetaDescription": "Martech | Product | Technical Digital Marketing and Web/App Analytics",
  "ImageCount": 1,
  "ScriptCount": 31,
  "LinkCount": 23,
  "Errors": [
    "Reverse DNS failed: No such host is known."
  ],
  "UiFrameworks": [
    "D3.js",
    "Swiper",
    "Bootstrap (Class Names)",
    "Ionic (Class Names)",
    "Angular Material (Class Names)"
  ]
}