Website Technology Profiler

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  "PageContent": "<h3>Digital Marketing Workshop in Mumbai – Digital Marketing Simplified</h3>URL StructureIncluding search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example:site.com/keyword would perform better thansite.com/365/738/subfolder/keyword etc.A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.URLs should:use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible.never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.exclude dynamic parameters when possiblecontain the targeted keywordsbe human readablealways use lowercaseSEO Best PracticeURLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well.The URL of a web document should ideally be as descriptive and brief as possible. If, for example, a site’s structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Individual pages’ URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page.Comparison of URLs for a Canon Powershot SD400 Cameracom – http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-4064145?v=glance&amp;n=502394&amp;m=ATVPDKIKX0DER&amp;n=3031001&amp;s=photo&amp;v=glancecom – http://consumer.usa.canon.com/ir/controller?act=ModelDetailAct&amp;fcategoryid=145&amp;modelid=11158com – http://www.dpreview.com/reviews/canonsd400/In examples 1 and 2, a user has virtually no idea what the URL might point to. With example 3 it is easy to surmise that a review of a Canon SD400 is the likely topic of the page.In addition to the issues of brevity and clarity, it’s also important to keep URLs limited to as few dynamic parameters as possible. A dynamic parameter is a part of the URL that provides data to a database so the proper records can be retrieved, i.e. n=3031001, v=glance, categoryid=145, etc.Note that in both the Amazon and Canon URLs, the dynamic parameters number three or more. In an ideal site, there should never be more than two. Search engineer representatives have confirmed on numerous occasions that URLs with more than two dynamic parameters may not be spidered unless they are perceived as significantly important (i.e., have many, many other links pointing to them).Three Main Benefits of URLsSemanticsA well-crafted URL should semantically make sense. The DPReview URL above is a good example of a semantically accurate URL. (This of course assumes that the page actually is about what is described) It is easy to tell the subject of the URL just by examining its URL. This is helpful to both humans and search engines.RelevancyThe other benefit of having a semantically correct URL, is that webmasters are more likely to get search engine-referred traffic due to the keywords in the URL. These, like title tags, are used for determining relevancy and computing rankings.LinksWell-written URLs have the additional benefit of serving as their own anchor text when copied and pasted as links in forums, blogs, or other online venues. In the DPReview example, a search engine might see the URL http://www.dpreview.com/reviews/canonsd400/ and give ranking credit to the page for terms in the URL like dpreview, reviews, canon, sd, and 400. If you’re interested in running a high level anchor text analysis of your site, use the linked tool, but remember that some of your anchor text likely links to external sites, as well.Parts of a URLLet’s dissect the parts of a URL (uniform resource locator). Here’s a valid URL which has lots of components:http://video.google.co.uk:80/videoplay?docid=-7246927612831078230&amp;hl=en#00h02m30sHere are some of the components of the URL:The protocol is http. Other protocols include https, ftp, etc.The host or hostname is video.google.co.uk.The subdomain is video.The domain name is google.co.uk.The top-level domain or TLD is uk. The uk domain is also referred to as a country-code top-level domain or ccTLD. For google.com, the TLD would be com.The second-level domain (SLD) is co.uk.The port is 80, which is the default port for web servers. Other ports are possible; a web server can listen on port 8000, for example. When the port is 80, most people leave out the port.The path is /videoplay. Path typically refers to a file or location on the web server, e.g. /directory/file.htmlThis URL has parameters. The name of one parameter is docid and the value of that parameter is –7246927612831078230. URLs can have lots parameters. Parameters start with a question mark (?) and are separated with an ampersand (&amp;).See the “#00h02m30s”? That’s called a fragment or a named anchor. The Googlers I’ve talked to are split right down the middle on which way to refer it. Disputes on what to call it can be settled with arm wrestling, dance-offs, or drinking contests. Typically the fragment is used to refer to an internal section within a web document. In this case, the named anchor means “skip to 2 minutes and 30 seconds into the video.” I think right now Google standardizes URLs by removing any fragments from the URL.What is a static URL vs. a dynamic URL? Technically, we consider a static URL to be a document that can be returned by a webserver without the webserver doing any computation. A dynamic URL is a document that requires the webserver to do some computation before returning the web document.",
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