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  "PageContent": "<h3>MATE podcast | Marketing, Advertising, Technology and Entrepreneurship</h3>With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we talk about why forums are still not dead, how to build and nurture online communities, how Facebook is eating the world (and whether that’s a good thing) and how to manage your business through a crisis. We also dispel the ongoing battle, once and for all: Community Management vs Social Media Management.Alison MichalkTopics:Why online forums are still not dead!The ways in which forums are better than social media sitesHow Alison’s experience moderating online communities led her to start QuiipWhat is Quiip?What is Community Management?Community Management vs Social Media ManagementHow nurturing a brand’s community can lead to increased customer loyalty and customer satisfactionSocial media’s positive impacts on customer serviceAlison’s primary motivation for starting her own business: flexibility and freedom.Quiip encourages employees to pursue their dreams outside of Community ManagementRemote work is the future of employmentThe “work/life blend” philosophyStarting a business with a newbornChatbots and the messaging mega-trendHow edgy brands can exhibit a cavalier, yet fun, tone of voice on their online communities (e.g. 7-Eleven, Boost Juice and Lorna Jane).The key principals of community managementFacebook’s tumultuous relationship with its usersFacebook’s tumultuous relationship with brands and advertisersCan we trust Facebook? Do we even have a choice?!The responsibilities of social media platformsChallenges with Facebook LiveThe thing to remember about Facebook: it’s a business.The genesis of Swarm ConferenceHow to manage a business crisisThe key question every manager should ask their employees: “I don’t know, what do you think?”Links:Sponsors:Special thanks:Connect with MATE:MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.MATE podcast is a production by branded podcast agency Wavelength Creative.",
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